Join our dynamic team as a Digital Marketing Specialist and play a crucial role in shaping our company’s digital narrative. You’ll be instrumental in executing strategic marketing campaigns across various digital channels, ensuring our message resonates with our audience while driving business growth.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance user acquisition, retention, and brand positioning.
• Brainstorms new and creative growth strategies through digital marketing.
• Perform ongoing market and competitor research to stay ahead of industry trends and adjust strategies accordingly.
• Manage and optimize SEO/SEM, content creation, and social media strategies to increase engagement and conversions.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Design and execute targeted email marketing and paid advertising campaigns, monitoring their effectiveness and adjusting for optimal ROI.
• Collaborate with internal teams (Marketing, Sales, Design, Content) and external agencies to ensure cohesive brand messaging and optimize customer experience.
• Analyse web traffic metrics and digital campaign performance, providing actionable insights to stakeholders and refining marketing efforts.
• Lead client and internal presentations, reporting on KPIs, campaign successes, and strategic recommendations.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of proven experience in digital marketing roles with a strong portfolio of successful digital campaigns.
• Expertise in SEO/SEM, Google Analytics, CRM software, and other digital marketing tools.
• Proficiency in content management systems (CMS) and familiarity with web design principles.
• Strong analytical skills, attention to detail, and capability to work on multiple projects simultaneously.
• Excellent verbal and written communication skills, with the ability to engage effectively with diverse teams and stakeholders.

Preferred Qualifications:

• Certifications in Google Analytics, Google Ads, HubSpot’s Inbound Marketing, or equivalent.
• Experience with graphic design tools such as Canva or Adobe Photoshop.
• Demonstrable experience with social media interaction and building client relationships through innovative campaigns.

If you are passionate about leveraging Salesforce technology to drive business success and looking for an opportunity to work on meaningful projects, we would love to hear from you. Apply now to become a valuable part of Selah Digital’s dynamic team!